Featured collection
the collection
1 colour available
1 colour available
1 colour available
1 colour available
our story
the luxury fashion house dedicated to little girls.
The name Baked Clay was chosen to evoke a sense of origin, specifically
that of Adam, the forefather of all humanity, who was formed from clay
that had been baked to perfection.
Adam Laws, the founder and creative director of Baked Clay London had a
vision of providing little girls with clothing that was elegant, sophisticated, stylish, and timeless.
Welcome to Baked Clay London, the independent British luxury fashion house exclusively dedicated to little girls.Creative director & founder, Adam Laws.
TREE PLANTING
For every dress purchased, we plant a tree as a means of promoting environmental sustainability. Trees are often referred to as the “lungs of the Earth” as they absorb carbon dioxide and release oxygen, helping to combat climate change. In the context of sustainable fashion, tree planting can help offset the carbon emissions and environmental impact caused by the production and disposal of clothing.
our belief
Our belief is that every girl should feel confident and empowered through their sense of fashion. In honouring this belief, we have named all our dresses after great women pioneers and role models, celebrating the achievements of these remarkable women while also providing a source of inspiration for young girls to pursue their dreams.
THE RHYME
A special rhyme is lovingly embroidered onto the organic cotton lining of every dress, heartening and uplifting that inspires and empowers little girls across the world.
It reads “You are adorable, that maybe true, But you are strong and powerful too.”
Featured product
The Florence dress. Named after Florence Nightingale, the founder of modern nursing.
Immerse yourself in Baked Clay London's world and explore the latest news, articles and interviews. Discover the latest gift guides and seasonal edits.
The journal
Introducing our collection, elegant, feminine, and luxurious.
Adding a poetic touch to our tribute, each dress in our debut collection features a delicately embroidered rhyme inside its organic lining. These verses, carefully chosen to reflect the spirit of t...
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Promoting environmental sustainability with tree planting.
The fashion industry has been criticised over the years for its negative impact on the environment. From excessive water usage and pollution during manufacturing processes, to the tonnes of waste p...
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A little insight of how it all started! The journey of the founder.
I guess this is where I write about myself, here goes. Let’s start with my dream, yes! you’ve guessed correctly I’m at the very beginning!I’m on a self made mission to build a sustainable British l...
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edits
heirloom collections
Discover our debut collection, which features elegant, feminine designs that will make the little girl in your life feel beautiful and special. Materials like lace and cotton are detailed with pretty ruffles, ditsy floral prints, intricate embroidery and more. Every piece is made using the highest quality materials and lined in 100% organic cotton.
join us on instagram
We love seeing our gorgeous customers wearing our styles. Use #BakedClayLondon and tag @bakedclaylondon on Instagram.
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