Our story began with an idea then notes scribbled down on scraps of paper.

The name Baked Clay London was chosen to evoke a sense of origin, specifically that of Adam, the forefather of all humanity, who was formed from clay that had been baked to perfection.

Adam Laws, the founder and creative director of Baked Clay London had a vision of providing little girls with clothing that was elegant, sophisticated, stylish, and timeless.

Our belief is that every girl should feel confident and empowered through their sense of fashion. In honouring this belief, we have named all our dresses after great women pioneers and role models, celebrating the achievements of these remarkable women while also providing a source of inspiration for young girls to pursue their dreams.

A special rhyme is lovingly embroidered onto the organic cotton lining of every dress, heartening and uplifting that inspires and empowers little girls across the world.