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Learn about what happens to your personal data

Privacy POLICY

Baked Clay London | Privacy POLICY

Valid from 30th September 2024

By using our services and this website, you accept that Baked Clay London (CRN) 14454792 (“Baked Clay London”) uses your personal data according to the privacy policy and the current laws and regulations regarding the protection of personal data. We will use your personal data differently depending on if you visit our website, if you are not registered as a customer, if you have created an account on our website, or if you have subscribed to our newsletter.

WHAT IS PERSONAL DATA?

Personal data includes any information that can be used to identify a person, such as first name, last name, address, email address, or other contact information.

WHAT PERSONAL DATA IS COLLECTED?

Baked Clay London is responsible for all personal data in accordance with current data protection regulations. Below, you will find a list of the personal data we collect in accordance with current legislation, EU Regulation 2016/679 (General Data Protection Regulation), (“GDPR”).

We collect the following personal data:

Essential contact information provided by you, such as name, address, phone number, email address. The data you provide may be supplemented through search engines (e.g. collecting contact information from external sources and third-party providers). We would only do this to provide you with all the services we offer, for identification and registration purposes, and to offer you good service. Data associated with your user account on our website (My Account), such as email address, order data, and privacy settings. This data is used to maintain a good relationship with you, enhance your shopping experience, and provide excellent service. The data may also be used to contact you if necessary. Data associated with your subscription to our newsletter, such as email address. Data associated with the use of our services, such as the device you use when visiting our website, information collected through cookies regarding the pages you visit, the types of communications you have received and acted upon, the product notifications you have received, the member offers and personalised content you have used, customer surveys you have answered, etc. Data associated with purchases and reservations, such as the products you have purchased, the types of delivery methods and payment methods you chose, etc. Data derived from other records that has either been generated or declared by us or provided by you. Examples include marketing segments and other information about our users’ shopping behaviours that provide us with better insight. Data that you provide to our customer service. Any other information collected with your consent. In this case, you will receive specific information about what data we collect and how it will be used when we request your consent.

HOW IS YOUR PERSONAL DATA USED?

To be able to provide our products and services. Your personal data is used to provide you with the best possible products and services. The legal basis for processing your personal data is an agreement that you have entered into.

Examples of how your personal data is used in relation to this purpose:

Managing your orders/purchases/returns in our web-store. Providing information/updates regarding your orders/purchases/returns from our
web-store. Responding to your questions and messages related to a purchase. Identifying you as a user to offer you a better and more
seamless shopping experience.

DIRECT MARKETING

To communicate news, campaigns, offers, product suggestions, member offers, functionality-related information, changes and updates in our services, or other information that we believe is relevant to you – via email or text message. If you have subscribed to our newsletter, the legal basis for processing your personal data for this purpose is your agreement to receive newsletters. If you have a user account on our website, the legal basis for processing your personal data for this purpose is legitimate interest.

MARKETING VIA OUR DIGITAL CHANNELS

For those of you who have a user account on our website, shop as a guest, or simply visit our web-store, the legal basis for processing your
personal data for this purpose is our legitimate interest in marketing our products and services. In this context, personal data is used to
customise the content on our web-store based on settings, preferences, purchases, and user behaviour (for example).

MARKETING IN OTHER DIGITAL CHANNELS

We want the adverts that subscribers to our newsletters see on other platforms to be relevant. In order to show you relevant adverts on platforms such as Facebook or Google, we synchronise personal data such as your email address and possibly your phone number with corresponding identifiers on the platform in question. Adjustments are only made based on the information we have about you, not on information from other
platforms, except for the information necessary to identify yourself.

If you subscribe to our newsletter, the legal basis for processing your personal data for this purpose is consent.

CUSTOMISED SHOPPING EXPERIENCE AND COMMUNICATION

To provide our members with the best possible shopping experience, we customise content and communication specifically for you. We do this based on how you have used our services, your purchase history, your personal data, and your preferences, among other things. This way, we can deliver customised offers, product recommendations, and other types of content via email and our website. The legal basis for processing your personal data for this purpose is the consent you gave as a member of our Baked Clay family. This allows us to tailor our services to suit you as a customer.

ADMINISTRATION OF USER ACCOUNTS AND NEWSLETTER SUBSCRIPTIONS

We use your personal data in connection with the creation and administration of your user account and newsletter subscription. The legal basis for processing your personal data for this purpose is the consent you gave.

Examples of how your personal data is used in relation to this purpose include:

Creating and managing personal user accounts on our website, creating and managing newsletter subscriptions, informing you about new or updated services, such as new payment options, responding to your enquiries regarding user accounts and newsletter subscriptions. If you choose to shop without a user account, you will be assigned a unique customer ID.

ANALYSIS AND DEVELOPMENT

We use personal data to understand user behaviour and needs, as well as to further develop our products and services. The legal basis for
processing your personal data is our legitimate interest in improving our services. Examples of this include:

Using statistical data to segment our users into groups based on factors such as residence, age, duration of customer relationship, usage of our website, and use of membership benefits. The purpose is to understand how these factors affect needs and the use of our services. In these cases, the data is used in aggregated form or anonymised.

Collecting and analysing information through customer surveys, customer service interactions, submitted proposals, to understand user behaviour and potential needs for further development of our products and services, testing and improving our system, services, and products.

SAFETY AND PREVENTION OF MISUSE

We need to process personal data to ensure a high level of security in all our services and to be able to detect or prevent various types of fraud and misuse of services. The legal basis for processing your personal data for this purpose is our legitimate interest in detecting fraud or misuse of our services or payment methods, among other things.

WILL MY PERSONAL DATA BE SHARED WITH OTHERS?

Our suppliers require personal data to provide services to us within the scope of the processing activities described in this policy. We have
entered into a personal data processing agreement with these suppliers that defines clear limitations on how they can use your personal data in
accordance with applicable data protection regulations.

We share your personal data with suppliers in the following areas:

Customer service
Analysis/statistics
Payment
Transportation
Technical support
Marketing
Communication services

After campaigns, we may analyse sales related to our marketing activities in order to create more relevant offers in the future. This is done by synchronising anonymised purchase data with third-party marketing activities.

WHERE IS MY PERSONAL DATA STORED?

Your personal data is primarily stored within the EU/EEA, but some of our suppliers have technical support services located outside the EU/EEA. When using these services, the processing of your personal data may be regulated through EU/EEA standard contractual clauses for the transfer to a third country, or another approved transfer mechanism that may require necessary protective measures.

We continuously work to ensure that we and our suppliers comply with data protection laws, including when transferring data to a third country.

HOW CAN I MANAGE MY PERSONAL DATA?

You can update your personal data at any time. You can do this yourself through “My Account” or by contacting us for assistance.

YOUR RIGHTS

If you want to know what personal data we have stored about you, you have the right to request a register extract. You also have the right to ask us to correct any inaccuracies in your personal data. If you wish to delete your personal data, you have the right to do so unless we are
legally required to retain it. Additionally, if you want to limit the processing of your personal data, you have the right to make this request. Consent can be withdrawn at any time. Where processing is based on legitimate interest or agreement, it may continue to some extent. If we correct, delete, or restrict the processing of your personal data, we will notify you. You also have the right to request a printed copy of your personal data in a structured, commonly used, and machine-readable format, as well as the ability to transfer this data to another company. However, this only applies to information that you have actively provided. Furthermore, if you believe that we are not processing your personal data correctly, you have the right to object.

WHO HAS ACCESS TO MY PERSONAL DATA?

Only authorised personnel with professional access rights can process your personal data for its specified and justified purpose.

HOW LONG DO YOU STORE MY PERSONAL DATA?

We store your personal data for as long as necessary to provide the services described in this policy and ensure your rights related to
product purchases or as required by law. Afterward, it will be deleted.

HOW DO YOU PROTECT MY PERSONAL DATA?

We store your personal data in secure business environments using standard security solutions to prevent unauthorised access. We adhere to current standards when protecting personal data and sensitive information.

HOW DOES THE PERSONAL DATA REGULATION WORK?

All processing activities related to personal data collection, registration, storage, and disclosure are governed by specific rules,
including the Data Protection Regulation. Baked Clay is responsible for ensuring that processing activities comply with applicable legislation and regulations. The contact information of the person responsible for personal data can be found at the bottom of this policy.

The Privacy Protection Authority oversees compliance with these regulations in the UK. If you believe that your personal data has been processed in violation of this policy, you have the right to file a complaint with the Privacy Protection Authority.

COOKIES

When you visit our website, cookies are used to recognise the device you are using, such as a computer or mobile phone. Cookies enhance your user experience by remembering your login details for future visits and providing us with information about your behaviour on our web shops so that we can personalise the content to suit you better.

WHAT ARE COOKIES AND HOW DO WE USE THEM?

Cookies are small text files stored on your device that enable websites to enhance your browsing experience. We use cookies to track which pages you visit, remember your identity, and save your settings, such as language preference.

Pixels are small pieces of code embedded on our website that allow us to track conversions from web ads. Using these pixels, we can tailor external advertisements to customer groups based on their interests.

Websites use cookies to store and utilise data directly in the browser.

This website uses various types of cookies. Some cookies are placed by third-party services displayed on our pages.

Consent is required for the use of cookies. One agreement is sufficient for each purpose, and you can change or withdraw your consent to the cookie policy on our website at any time.

ADJUSTMENTS TO THIS PRIVACY POLICY

We reserve the right to make changes to this policy. If the changes are substantial rather than just editorial or linguistic, users with a online account will be informed of the change and its implications before implementation.

CONTACT INFORMATION

Baked Clay London Ltd is responsible for personal data.

If you have any questions about your user account or the processing of your personal data, or if you wish to exercise any of your rights, please contact us at help@bakedclaylondon.com