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This year, Baked Clay London is to participate in Black Friday sales for the very first time! & yes this is our very first sale. As part of our debut sale, we aim to expand our brand’s reach while staying true to our core values. We’re excited to connect with more customers, introduce them to our sustainable products, and continue growing our community.
Celebrate the festive season in true Baked Clay London style, combining earthy elegance with a contemporary, artisanal touch.
The christmas look
Featured collection
the collection
1 colour available
1 colour available
1 colour available
1 colour available
our story
the luxury fashion house dedicated to little girls.
The name Baked Clay was chosen to evoke a sense of origin, specifically
that of Adam, the forefather of all humanity, who was formed from clay
that had been baked to perfection.
Adam Laws, the founder and creative director of Baked Clay London had a
vision of providing little girls with clothing that was elegant, sophisticated, stylish, and timeless.
Welcome to Baked Clay London, the independent British luxury fashion house exclusively dedicated to little girls.Creative director & founder, Adam Laws.
TREE PLANTING
For every dress purchased, we plant a tree as a means of promoting environmental sustainability. Trees are often referred to as the “lungs of the Earth” as they absorb carbon dioxide and release oxygen, helping to combat climate change. In the context of sustainable fashion, tree planting can help offset the carbon emissions and environmental impact caused by the production and disposal of clothing.
our belief
Our belief is that every girl should feel confident and empowered through their sense of fashion. In honouring this belief, we have named all our dresses after great women pioneers and role models, celebrating the achievements of these remarkable women while also providing a source of inspiration for young girls to pursue their dreams.
THE RHYME
Adding a poetic touch to our tribute, each dress in our debut collection features a delicately embroidered rhyme inside its organic lining. These verses, carefully chosen to reflect the spirit of the women pioneers they honour, serve as a hidden message of inspiration and elegance. With every wear, you carry both a timeless design and a personal reminder of resilience and beauty.
Featured product
The Florence dress. Named after Florence Nightingale, the founder of modern nursing.
Immerse yourself in Baked Clay London's world and explore the latest news, articles and interviews. Discover the latest gift guides and seasonal edits.
The journal
A conscious & sustainable fashion brand but what about Black Friday sales?
This year, Baked Clay London is to participate in Black Friday sales for the very first time! & yes this is our very first sale. As part of our debut sale, we aim to expand our brand’s reach wh...
Read more
Introducing our collection, elegant, feminine, and luxurious.
Adding a poetic touch to our tribute, each dress in our debut collection features a delicately embroidered rhyme inside its organic lining. These verses, carefully chosen to reflect the spirit of t...
Read more
Promoting environmental sustainability with tree planting.
The fashion industry has been criticised over the years for its negative impact on the environment. From excessive water usage and pollution during manufacturing processes, to the tonnes of waste p...
Read more
edits
heirloom collections
Discover our debut collection, which features elegant, feminine designs that will make the little girl in your life feel beautiful and special. Materials like lace and cotton are detailed with pretty ruffles, ditsy floral prints, intricate embroidery and more. Every piece is made using the highest quality materials and lined in 100% organic cotton.
join us on instagram
We love seeing our gorgeous customers wearing our styles. Use #BakedClayLondon and tag @bakedclaylondon on Instagram.
Independent, British & luxury clothing brand for girls
Baked Clay London is an independent British designer fashion brand focused on creating luxury, sustainable clothing for little girls. Despite being in its early stages, the brand aims to blend high-quality fashion with eco-consciousness. Their vision revolves around offering meticulously designed pieces that are not only stylish but also ethically produced, using sustainable materials and processes. This commitment to luxury and sustainability positions Baked Clay London as a brand with a unique niche in children’s fashion, appealing to parents who value both aesthetics and environmental responsibility.
The independent | The mirror | bbc | Country & Townhouse
In the press